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Amazon’s Audible Goes Previous Books To Scurry Spotify in Podcasts (bloomberg.com)






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msmash

from the how-about-that dept.

In fresh months, Audible, the audiobook provider owned by Amazon.com, has been meeting with potential agencies and producers to focus on about procuring potential new podcast initiatives — or, within the terminology that Audible prefers, „Audible Originals.“ From a document: Audible is providing any place from a pair of hundred thousand greenbacks to a pair million greenbacks per present, in accordance to people familiar with the topic, extra than every competitor excluding Spotify. So some distance, Audible has already bought reveals from documentary producer John Battsek, moreover from comedians Kevin Hart and Tiffany Haddish.

The acquisitions by the dominant audiobook provider within the U.S. are half of a new, multimillion-dollar procuring spree, designed to realize Audible as a extra enticing destination for podcast fans and to fend off growing audio-storytelling opponents, in particular from Spotify. Audible has been funding accepted assortment for years now, nevertheless after starting with programs from principal authors, the company is now prioritizing celeb hosts and reveals that can relief develop its viewers previous the avid audiobook listener. Audible is additionally pondering adjustments to its replace model. Beneath the fresh machine, every month subscribers pay $14.95 and gain credits for one e book and two accepted reveals. Now the company is debating selling accepted reveals personally so as that customers develop no longer want to be subscribers to listen, acknowledged the people, who requested no longer to be identified while discussing terms of deepest replace deals. Audible has additionally explored the factitious of rolling out a decrease-priced belief that might perchance maybe well provide fetch entry to to originals nevertheless no longer books. None of those plans bear been home, and the company declined to observation for this narrative.



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