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The Making of a Tinder Celeb


Celebrity

The Making of a Tinder Celeb

The users who reappear after countless left swipes have become modern urban legends. Kaitlyn Tiffany February 12, 2020 Alex Hammerli / The AtlanticAlex is 27 years old. He lives in or has access to a home with an enormous kitchen and granite countertops. I have seen his face dozens of times, always with the same…

The Making of a Tinder Celeb

The customers who reappear after limitless left swipes indulge in change into contemporary metropolis legends.

Kaitlyn Tiffany

Alex Hammerli / The Atlantic

Alex is 27 years dilapidated. He lives in or has get entry to to a dwelling with a giant kitchen and granite countertops. I the truth is indulge in considered his face dozens of instances, persistently with the equivalent expression—stoic, sing material, smirking. Completely equivalent to that of the Mona Lisa, plus horn-rimmed glasses. Most days, his Tinder profile has six or seven photos, and in every single one, he reclines in opposition to the equivalent immaculate kitchen counter with one leg crossed evenly over the different. His pose is equivalent; the perspective of the portray is equivalent; the coif of his hair is equivalent. Handiest his outfits alternate: blue suit, shaded suit, pink flannel. Rose blazer, navy V-neck, double-breasted parka. Face and body frozen, he swaps apparel love a paper doll. He’s Alex, he’s 27, he’s in his kitchen, he’s in a pleasant shirt. He’s Alex, he’s 27, he’s in his kitchen, he’s in a pleasant shirt.

I the truth is indulge in persistently swiped left (for “no”) on his profile—no offense, Alex—which must presumably screech Tinder’s algorithm that I wouldn’t love to observe him again. Nevertheless I aloof get Alex on Tinder no longer lower than once a month. Doubtlessly the most contemporary time I seen him, I studied his profile for several minutes and jumped when I seen one label of existence: a cookie jar shaped love a French bulldog acting after which disappearing from on the back of Alex’s correct elbow.

I’m no longer the fully one. After I requested on Twitter whether or no longer others had considered him, dozens acknowledged yes. One girl answered, “I reside in BOSTON and indulge in aloof considered this man on visits to [New York City].” And it seems that, Alex is no longer an isolated case. The same mythological figures indulge in popped up in local dating-app ecosystems nationwide, respawning every time they’re swiped away.

On Reddit, men in general complain about the bot accounts on Tinder that feature mountainous-handsome women and become “follower scams” or ads for adult webcam providers and products. Nevertheless men love Alex are no longer bots. These are proper of us, gaming the diagram, changing into—whether or no longer they realize it or no longer—key figures in the mythology of their cities’ digital custom. Admire the knowledge superhighway, they’re confounding and frightening and a minute bit romantic. Admire mayors and renowned bodega cats, they’re both hyper-local and greater than existence.


In January, Alex’s Tinder reputation moved off-platform, thanks to the Contemporary York–basically based totally comedian Lane Moore.

Moore hosts a monthly interactive stage display cloak called Tinder Live, by which an viewers helps her get dates by vote casting on who she swipes correct on. In some unspecified time in the future of closing month’s display cloak, Alex’s profile came up, and never lower than a dozen of us acknowledged they’d considered him before. All of them known the countertops and, of direction, the pose. Moore instructed me the display cloak is humorous because the utilization of dating apps is “lonely and confusing,” however the utilization of them together is a bonding abilities. Alex, in a technique, proved the belief. (Moore matched with him, but when she tried to inquire him about his kitchen, he gave fully terse responses, so the display cloak had to cross on.)

After I finally spoke with Alex Hammerli, 27, it become once no longer on Tinder. It become once thru Fb Messenger, after a member of a Fb group speed by The Ringer sent me a screenshot of Hammerli bragging that his Tinder profile become once going to turn out on a billboard in Cases Sq..

In 2014, Hammerli instructed me, he seen a man on Tumblr posing in a penthouse that misplaced sight of Central Park—over and over, the equivalent pose, altering fully his apparel. He preferred the premise, and started taking photos and posting them on Instagram, as a technique to withhold his “wonderful dresser” for posterity. He posted them on Tinder for the major time in early 2017, largely because those had been the photos he had of himself. They’ve worked for him, he acknowledged. “A bunch of girls are love, ‘I swiped for the kitchen.’ Some are love, ‘When can I come over and be set apart on that counter?’”

Hammerli reveals up in Tinder swipers’ feeds as in general as he does because he deletes the app and reinstalls it every two weeks or so (except in some unspecified time in the future of the holidays, because vacationers are “bad to connect with”). Though his Tinder bio says that he lives in Contemporary York, his house is mostly in Jersey Metropolis—which explains the kitchen—and his neighbor is the photographer on the back of every shot.

I had heard from women on Twitter, and from one in every of my offline mates, that Alex become once hideous in their DMs after they matched on Tinder. After I requested him about this, he acknowledged, “I’m very narcissistic. I dangle that.”

Hammerli works in digital advertising and marketing, despite the fact that he wouldn’t convey with what company. He makes use of Tinder exclusively for casual sex, a fact that he volunteered, along with a proof of his views on lengthy-time period relationships: “Idiotic in a custom where we cross on from shit so with out problems and toughen iPhones yearly.” After I requested whether or no longer he’s ever been in esteem, he answered: “lmao no.” Monogamy, he acknowledged, is “a waft-over recount thing.”


Hammerli’s suggestions aren’t exactly harassment, but they operate border on spam. They violate Tinder’s terms of carrier, and the corporate is supposedly cracking down on the narrative-reset hack that he so diligently employs. (Tinder did no longer reply to a inquire for observation about Hammerli’s narrative.)

He’s no longer the fully one the utilization of this scheme. “I the truth is indulge in hundreds of photos of this one guy Ben on LA’s Bumble scene,” one girl instructed me over Twitter, including that he seems to indulge in a contemporary profile “literally” day by day. She’s been seeing Ben’s portray—persistently accompanied by a contemporary straight-from-the-box bio, corresponding to “Making an try for a partner in crime”—for no longer lower than a 365 days, and says “MANY” different women indulge in instructed her they’ve considered him too.

“Ian in NYC who claims to be a legal official would display cloak up for me and my roommate no longer lower than once per week,” one more girl wrote. “It become once so frequent that I began to think he become once a bot narrative. So I matched with him out of curiosity once and he become once proper!” One other girl requested whether or no longer I had considered a man named Craig, who become once extraordinarily muscular, become once persistently standing in a swimming pool, and had given his age as 33 for “no longer lower than the past 5 years.” (I had no longer, because I could date fully those which will be my proper age or up to 18 months youthful.) “I’ve speed into him so many instances, and so indulge in numerous of my mates,” this girl instructed me. Guys love Craig, she hypothesized, “correct think they’re being persistent and do no longer know they’re minor files superhighway legends.”

These legends appear to be more frequent in mountainous coastal cities, but smaller cities indulge in them too—I heard from a girl in Des Moines, Iowa, who instructed me about a hideous profile that had shrinking her and her roommates (the bio become once about how “girl’s [sic] are shallow”), to boot to ladies from Durham, North Carolina, and Toronto who had routine figures of their dangle (“Tights Man,” a man who become once hooked in to pantyhose, and “Contemporary to the Metropolis,” a man who become once with out a wreck in sight looking out navigation support, respectively).

There may maybe be one thing alarming about these persistent men: We reside in a custom where persistence is in general a euphemism for more terrible kinds of male conduct. Nevertheless there is additionally one thing improbable about them: Whereas the perfect mental response to dating apps is to enact that every person is the equivalent, men love Tights Man and Craig prefer in space in local cultures, and remind bored daters that of us are explain and ravishing. It’s peculiar, and a minute thrilling, to actually feel so unfamiliar about any individual who is fully a pile of photos on an app. Hammerli’s stunt didn’t get me are trying up to now him, but it did get me are trying to know the entire lot about him.

Whereas I become once delighted by Hammerli’s belief that esteem is fully appropriate for those that reside in the Midwest, I become once a minute upset by the easy and largely inoffensive fact of his shtick. I the truth is feel a minute love I’ve ruined one thing. The joy of a Tinder celeb is the moment of surprise and recognition among those which will be accustomed to drudgery. Finding that hundreds of different women had the equivalent fascination with Granite-Counter Man equipped me with a short reprieve from the bleak, peculiar chore of trying to hunt out any individual up to now. Nevertheless speaking to the particular person himself become once no longer the equivalent relaxing because, in that conversation, I become once alone again.  

I haven’t considered Hammerli on Tinder this week. It can well per chance well even be because Tinder has finally caught on to him, but Hammerli additionally instructed me he become once thinking of taking a “sabbatical” from the app. The kitchen wasn’t relaxing anymore, because every person anticipated it. It become once time to work on a contemporary gimmick.

We are trying to hear what you suspect about this article. Post a letter to the editor or write to letters@theatlantic.com.

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